The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.
You need to use these style guides to accurately set up and maintain items for private brands solely owned, registered, or sold exclusively at Walmart.
If you do not see your Walmart Private Brand listed below, please check back regularly to find your style guide. New and updated style guides are added periodically.
To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.
In Item 360, you can now download a Rich Media maintenance spreadsheet to provide asset URLs for 360 spin images and videos. All other rich media modules will need to go through a third-party content partner.
The PDFs and Video Guides are only available on Supplier Help. Log in using your Supplier One account to view this article with links to the PDFs and Video Guides.
Walmart Private Brand
Product Type Examples
Style Guide
Applicable for ALL product types under the onn. Brand
onn - Brand Standards 08.04.21.pdf
onn - Private Brand Video Guides
Walmart Private Brand
Product Type Examples
Style Guide
Girls & Ladies: Leggings, Pullover Socks, Shirts, Shorts, Socks, Sports Bras, Tanks, Yoga Pants
Men's & Boys: Jackets, Pants, Pullovers, Shirts, Shorts, Socks, Tanks, Underwear
Shoes: Athletic Sneakers, Slides & Flip Flops
Sporting Goods: Balls & Resistance Bands, Exercise Mats, Fitness Pedometers, Foam Rollers, Golf Balls & Accessories, Stopwatches, Tennis Balls, Trampolines, Water Bottles
Athletic Works - Brand Visual Standards V3 09.22.22.pdf
Car Organization, Car Wash, Cleaning Brushes, Cleaning Towels, Dash Cams, Exterior Accent Lights, Floor Mats, Hose Nozzles, License Plate Frames, Power Adapters, Replacement Shifters, Seat Covers, Steering Wheel Covers, Sun Shades, Tire & Wheel Cleaners, USB Charging Cords
Auto Drive - Style Guide V4 11.14.23.pdf
Herbicides: Aerosols, Granules, Ready to Use Sprays
Pesticides: Aerosols, Baits, Ready to Use Sprays, Traps
Sprayers
Eliminator - Brand Standards V2 11.10.22.pdf
Batteries: Automotive, Marine, Power Sport, Lawn & Garden
Portable Power: Battery Chargers, Power Inverters, Jumper Cables
Battery Accessories: Battery Terminals, Battery Posts
EverStart - StyleGuide V3 04.26.23.pdf
Cutting Tools, Gardening Gloves, Grass Seed, Hose Pots, Hose Storage, Landscaping Tools, Long-Handle Tools, Fertilizers, Plant Food & Soil, Scratch Tools, Spreaders, Watering Tools
Expert Gardener - Style Guide 04.26.23 V4.pdf
Pellet Grills, Charcoal Grills, Gas Grills, Portable Grills, Turkey Fryers, Smokers, Grill Smoker Boxes, Grill Covers, Charcoal Briquettes, Chimney Starters, Lighter Fluid, Grill Mats, Grilling Accessories, Grilling Cookware, Grill Tool Sets, Grilling Utensils, Food Thermometers, Grill Gloves, Trays
Expert Grill - Brand Visual Standards 02.03.22.pdf
Expert Grill - Private Brand Video Guides
Craft Plastic Storage and Carts, Fabric, Thread and Sewing Notions, Jewelry Making Components and Tools, Kids Craft Components, Paint, Stencils and Paint Brushes, Papercrafting, Yarn and Needlecrafts, Wearables
Hello Hobby - Brand Standards V4 02.28.23.pdf
Hello Hobby - Private Brand Video Guides
Gloves, Thermometers, Code Readers, Platform Trucks & Dollys, Pressure Washers, Work Lights, Air Compressors, Automotive Tools, Hand Tools, Power Tools, Electrical Tools, Outdoor Power Tools, Tool Kits and Sets, Smart Phone Repair Kit, Surge Protectors, Dryer Cords, Extension Cords, Storage Solutions & Shelving, Electrical Tape, Connects, Rope, Tie Downs & Straps, Bungees & Cable Ties, Twine Reel, Tarps, Trimmer Line Replacement, Rotary & Oscillating Tools, Caulking, Wall Hooks & Rail Systems, Car Accessories, Security Lights, Vacuums, Painting
Hyper Tough - Brand Visual Standards V6 02.01.23.pdf
Hyper Tough - Private Brand Video Guides
Tents, Camping Lights, Canopies, Screen Houses, Sleeping Pads, Cots, Sleeping Bags, Sleeping Bag Liners, Hammocks, Hammock Stands, Camping Chairs, Benches, Stadium Seats & Seat Cushions, Dry Bags, Duffel Bags, Backpacks, Hydration Packs, Folding Carts & Wagons, Packing Cubes & Shoe Pockets, Doodie & Urine Bags, Tables, Camp Sinks, Soft Sided Coolers, Hard Sided Coolers, Gloves, Tumblers, Tumbler Accessories, Fuel Lanterns, Axes, Survival Watches, Knives, Utility Tools, Camp Stoves, Cooking Utensils, Cook Sets, Flatware Sets, Cast Iron Skillets or Sets, Dutch Ovens, Dinnerware Sets, Coffee Pots, Water Buckets, Portable Phone Chargers, Headlamps, Flashlights, Flashlight Accessories, Tarps, Ponchos, Tarp Cords, Bungees, Ratchets, Rod & Reel Combo, Tackle Bags, Telescopes, Metal Detectors
Ozark Trail - Brand Visual Standards 02.28.22.pdf
Ozark Trail - Private Brand Video Guides
Dry Erase Boards & Corkboards, Letter Boards, Binders, File, Hanging & Pocket Folders, Sheet Protectors, Office Calculators, Appointment Books & Planners, Bubble Cushion, Stretch & Shrink Wrap, Packing Paper, Envelopes & Mailers, Cash & Check Boxes, Clipboards & Form Holders, Index Dividers, Tags & Tickets, Notebooks, Composition Books, Journals, Memo & Scratch Pads, Index Cards, Copy Paper, Printer Paper & Photo Paper, Craft Paper, Sticky Notes, Erasers & Correction Products, Markers, Highlighters, Pencils, Pens & Refills, Writing Utensils, Project Display Boards, Presentation Pointers & Remotes, Shredders, Manual Staplers, Clips, Clamps & Rings, Pins & Tacks, Tape, Desk Pads & Blotters, Wall Calendars, Office Supplies Holders, Drawer Organizers, Letter Trays & Stacking Support, File Folder Racks & Holders, Wall File Holders, Magazine File Holders, All Media Organizers, Media Organizers, Safes, Locker Wall Paper, Fabric Transfers
Pen + Gear - Brand Visual Standards 02.28.22.pdf
Antifreeze, Brake Fluids, Cleaners, Degreasers, De-icers, Engine Oil, Filters, Fuel Treatment Stabilizers, High Mileage Oil, Hydraulic Oil, Lawn Mower Oil, Lubricants, Motor Oil, Power Steering Fluids, Refrigerants, Sealants, Transmission Fluids, Windshield Wiper Fluids
Super Tech - Brand Standards V2 02.27.23.pdf
Walmart Private Brand
Product Type Examples
Style Guide
Better Homes & Gardens - D16 Lawn & Garden
Décor Lighting, Landscape Lighting, Outdoor Candles & Torches, Outdoor Lanterns, Outdoor Décor, Spinners & Wind Chimes, Bird Baths, Fountains, Planters & Plant Stands, Hanging Planters, Tabletop Planters, Garden Stools & Accent Tables, Rugs, Cushions, Outdoor Throw Pillows, Umbrella Bases, Umbrellas, Gazebos & Pergolas, Patio Furniture Sets, Swings, Chaise Lounges, Extra Seating, Rocking Chairs, Outdoor Seating, Fire Pits, Hammocks, Patio Covers, Deck Boxes
Bath: Bath Towels, Bath Rugs, Shower Curtains, Shower Curtain Liners, Shower Hooks, Shower Rods
Bedding: Comforter Sets & Bedskirts, Sheet Sets, Pillowcases, Euro Shams, Pillows, Down Alternative Comforters, Blankets & Throws, Decorative Pillows, Bed Frames
Hotel Style - Brand Visual Standards 02.03.22.pdf
Mainstays - D22 Bedding
Back to College Beddings Sets, Backrest Pillows, Bed Pillows, Bedding Sets, Bedskirts, Comforters, Coordinated Bedding Sets, Mattress Pads & Toppers, Mattress Protectors, Pillow Protectors, Pillowcases, Pillows, Quilts, Shams, Sheets, Throws
Mainstays - Bedding - Brand Standards V5 11.21.22.pdf
Mainstays - D74 Home Organization
Laundry Organization: Hampers, Laundry Baskets, Laundry Bags, Ironing Boards, Ironing Board Covers, Drying Racks
Closet Organization: Hangers, Garment Racks, Shoe Racks, Closet Organizers
Home Organization: Wire Baskets, Storage Bins, Storage Totes, Battery Organizers, Drawer Organizers
Mainstays - Kitchen & Bath
Kitchen: Cookware & Bakeware, Kitchen & Table Linens, Kitchen Storage & Organization, Kitchen Tools & Gadgets, Tableware, Travel Drinkware
Bath: Bath Accessories, Bath Furniture, Bath Towels & Mats, Shower Curtains & Liners
Mainstays - Kitchen & Bath - Brand Standards 02.09.23 V3.pdf
Beach Accessories, Beach Chairs, Beach Furniture, Citronella, Cushions/Pillows, Extra Seating, Fire Pits, Heaters, Heating Accessories, Landscape Lighting, Lawn Decor, Outdoor Decor, Outdoor Heating, Outdoor Lighting, Patio Accessories, Patio Furniture, Patio Sets, Planter Accessories, Planters, Pool Accessories, Rugs, Torch Fuel, Torches, Umbrellas
Mainstays - Outdoor - Brand Standards V5 10.31.22.pdf
Carry On Luggage, Checked Suitcases, Duffels, Garment Bags, Gym Bags, Hardside Luggage, Kids Luggage, Luggage Sets, Organization, Security, Travel Accessories, Weekenders
Protege - Brand Standards V3 10.11.22.pdf
Home Storage, Bath, Garment Care + Luggage, Kitchen + Food Storage, Office, Beauty, Hair, Waste, Hampers, Hangers, Coffee, Microwaves, Specialty, Outdoor - Grilling Accessories
The Home Edit Brand Guidelines (1) 08.29.23.pdf
Dinnerware, Nightlights, Lamps, Rugs, Curtains, Decorative Pillows, Poufs, Floor Pillows, Bath Towels, Shower Curtains, Hooded Towels, Bath Rugs, Bath Accessories, Bath Mats, Sheets, Bed-In-A-Bag Sets, Comforter & Quilt Sets, Sleeping Bags, Throws & Blankets, Bed Skirts, Body Pillows, Body Pillow Covers, Chairs, Beds, Nightstands, Dressers & Chests, Activity Tables & Chairs, Desks & Work Centers, Closet Organization, Hangers, Shoe Racks, Hampers, Storage Bins, Storage Carts & Bins, Toy Storage, Teepees, Lunch Bags
Your Zone - Brand Visual Standards 02.09.22.pdf
Walmart Private Brand
Product Type Examples
Style Guide
Pre-Lit Trees, Un-Lit Trees, Decorative Trees, Tree Stands, Pre-Lit Wreaths, Un-Lit Wreaths, Pre-Lit Garlands, Un-Lit Garlands, Ornaments, Tree Skirts & Covers, Stockings, Lighting, Outdoor Lighting, Indoor String Lighting, Advent Calendars, Tabletop Decor, Hanging Decor, Outdoor Inflatables & Decor, Tree Toppers, Tree Collars, Gift Wrap, Gift Bows, Gift Bags
Holiday Time - Brand Standards 03.08.22.pdf
Way to Celebrate!
D18: Costume Accessories, Costumes, Disposable Dinnerware, Gift Bags, Holiday Lighting, Indoor Decor, Inflatables, Outdoor Decor, Plush, Seasonal Gifts, Teacher's Gifts, Wrapping Paper
D67: Adult Party, Balloons, Cake & Cupcake Decorating, Disposable Dinnerware, Gift Bags, Party Decor, Plush, Wrapping Paper
Apparel:
Home: Arts & Crafts (Wedding), Blankets, Pillows, Table Settings
Way To Celebrate - Style Guide V4 11.13.23.pdf
Walmart Private Brand
Product Type Examples
Style Guide
Adventure Force Brand Categories: Free Wheel, Pull Friction & Motorized Wheel Vehicles; Robot, Military & Animal Action Figures & Accessories; Costumes, Capes, Masks & Swords for Role Play
Adventure Force Tactical Strike: Ground, Flight, Water & Drone Radio Control; Dart & Ball Blasters
Adventure Force Water Strike: Water Blasters
Adventure Force - Style Guide V3 04.26.23.pdf
Above Ground Pools, Goggles, Inflatable Drink Holders, Inflatable Pool Games, Inflatable Swimming Pools, Inflatables, Play Swimming Centers, Pool Noodles, Pool Toys, Sprinklers, Water Slides
Bluescape - Brand Standards V3 11.11.22.pdf
Boy Dolls, Doll Accessories, Doll Animal/Pet Play Sets, Doll Carriers, Doll Clothing, Doll Furniture, Doll Play Sets, Doll Vehicles, Dolls, Girl Dolls
My Life As - Brand Standards 03.22.23.pdf
Baby Doll Accessories, Baby Doll Activity Sets, Baby Doll Clothing, Baby Doll Furniture, Baby Dolls
My Sweet Love - Brand Standards 02.07.23 V2.pdf
Baby, Bath, Learning Toys/Resources, Plush, Role Play, Sensory, Stationary, Wooden Toys
SCI - Brand Standards 02.09.23 V3.pdf
Quick guide on what to expect to follow to meet private brand packaging guidelines
Walmart Private Brand Packaging Overview.pdf